How to Create a Lead Magnet

A lead magnet is an email sequence that contains valuable information that will assist your customers in solving an issue or gain insights into your business. You can send your leads an array of emails that contain these lead magnets or make an easy-to-download report. You can create a series of emails with different lead magnets and make use of these sequences of emails to generate more leads. But, before you create an email sequence, you need to first create a lead magnet.

Case study
A lead magnet that works offers a solution for the reader’s immediate concern. It also includes a compelling call-to-action (CTA) that connects the value you provide to your prospects and explains what they need to do next. Smartblogger’s lead magnet accomplishes all of this and more. These guidelines will help you design a great lead magnet. There are many kinds of lead magnets.

The first step is identifying the root of their problem
Your lead magnet strategy should begin by understanding your audience. What do they want? What are their needs? What are their issues? What can you do to give them something they want but can’t get from you? This is where buyer personas come in useful. You can identify the first step to their problem and create an offer to solve the issue.

Making an email sequence
After you’ve gotten new subscribers on your list, you’ll need create an email sequence to maintain your relationship with them. A series of pre-scheduled emails will meet your audience where they are – ready to learn more about your product or service. These emails will provide valuable educational content that can encourage your audience to purchase. People are seeking solutions to their problems, so you should provide them with the solution they are looking for.

Create a downloadable report
A downloadable report can be an effective way to attract new prospects. People like to read about the latest trends and predictions. You can write a report that predicts what will transpire in the fashion industry in the next year’s time or you could forecast how email marketing will look in the next ten years. Mind maps are an excellent way to explain complex subjects without overloading your readers. They are also easy to create so you don’t have to invest hours.

Create a calendar
Calendars are a great method to create a lead magnet. They can be simple or intricate and help your audience to plan their schedules in advance. You can also create a calendar that is focused on projects to help your audience achieve a specific goal. Whatever type of calendar you create, ensure it is relevant to your audience. The more personal it is the more likely people will utilize it and become your customers.

Creating a report
A lead magnet report is one of the most effective ways to generate leads for your marketing campaign. It should contain both knowledge- and resource-based content. You could look at the content libraries of your competition to get ideas, or find out what your intended audience is searching for. If you’re writing reports for an B2B brand, you might want to think about asking your audience what kinds of content they are searching for.

Creating an eBook
If you’re trying to find ideas for a new eBook you’ve probably thought about what kind of content will draw the most attention of readers. You can start by thinking about how a lead-generating eBook should look like. The majority of people are familiar with the layout of a printed book, so the first thing to do is to design an index and an introduction. The table of contents is essential as it explains the general content of the eBook. Once you get the reader’s attention, you can write an introduction explaining the topic in a succinct and convincing manner.