How to Create a Lead Magnet
A lead magnet is an email sequence of valuable information that will help your customers solve an issue or gain insights into your business. These lead magnets can be sent to your leads in a series of emails, or as a downloadable report. You can create a sequence of emails with different lead magnetics and then make use of that sequence to generate leads. But, before you create an email sequence, you need to first make a lead magnet.
A lead magnet that works provides a solution to the reader’s immediate issue. It also has an appealing call to action (CTA) that conveys the value you provide to the prospect and explains what they should to do next. Smartblogger’s lead magnetic does all of this and more. These guidelines will help you design an excellent lead magnet. There are a variety of lead magnets.
Identifying the first step of their issue
Understanding your target audience is the first step towards an effective lead magnet strategy. What do they look for? What are their needs? What are their worries? How can you give them something they’d like but won’t be able to obtain from you? This is where buyer personas come in useful. You can pinpoint the first step of their problem and develop an offer that addresses it.
Create an email sequence
Once you’ve added new subscribers to your list, you’ll have to create an email sequence to nurture your relationship with them. Pre-scheduled emails will reach your audience right where they are and ready to know more about your product. These emails will offer valuable educational content that will entice your audience to purchase. People are looking for solutions to their problems, so you must give them solutions that are able to solve their problems.
Create a downloadable report
A report that is available for download can be an excellent way to draw new leads. People love to read about the latest trends and forecasts. You could write a report predicting what will happen in the fashion industry in the next year’s time or you could forecast how email marketing will look like in the next decade. Mind maps are excellent ways to explain complicated subjects without overwhelming your readers. They are also easy to create so you don’t have to invest hours.
The process of creating calendars
Calendars are a great way of creating an lead magnet. You can make them simple or complex, and help your audience plan their schedules for the coming days. To help your audience reach the desired goal, you can also create an agenda-focused calendar. Whatever type of calendar you create, make sure it is relevant to your target audience. The more personal it is the more likely people will want to use it and become your customers.
Making a report
A lead magnet report is one of the best ways to get leads for your marketing campaign. The content included should be both resource and knowledge-based. You could look at the content libraries of your competitors to get ideas or figure out what your target audience is seeking. If you are creating a report for an B2B company, you could think about conducting a survey to find out what types of content they are searching for.
Designing an eBook
When you’re looking for ideas for an eBook you’ve probably thought about what type of content would be most popular with readers. You can start by thinking about what a lead magnet eBook should look like. Most people are familiar with the structure of a printed book The first thing to do is create an outline of the contents and an introduction. The table of contents is crucial as it explains the general content of the eBook. Once you’ve gotten the reader’s attention, you can write an introduction that describes the subject in a concise and engaging manner.