How to Create a Lead Magnet

A lead magnet is an email sequence that contains valuable information that will help your customers solve an issue or gain insights into your business. Lead magnets can be sent out to your customers in a series of emails or in an online report. You can make a sequence of emails with different lead magnets, and make use of these email sequences to generate more leads. Before you can create an email sequence, you need to first create a lead magnet.

Case study
A successful lead magnet offers readers a solution to their immediate problem. It also includes an appealing call to action (CTA) that connects the value you offer to the prospect and explains what they will need to do next. Smartblogger’s lead magnetic does all of this and more. These tips will help you create an excellent lead magnet. There are many types of lead magnets.

Finding the root of the issue is the first step.
Understanding your target audience is the first step towards the lead magnet strategy. What do they want? What are their issues? How can you address the issue? What can you do to help them achieve what they want but are unable to obtain from you? Buyer personas can be a powerful tool. Identifying the first step of their issue will help you make an offer that can actually help them solve their problem.

Create an email sequence
After you have attracted new subscribers to your email list, you will need to set up an email sequence to maintain your relationship with them. The scheduled emails will be delivered to your subscribers right where they are, waiting to find out more about your product. These emails will provide educational content for your audience that will encourage them to purchase. People are seeking solutions to their issues. It is your responsibility to provide them those solutions.

Creating a downloadable report
A report that can be downloaded is an effective in attracting new leads. People love to read about the latest trends and forecasts. You can write a report that predicts what will happen in the fashion world within a year, or you could forecast the way email marketing will develop like in the next decade. Mind maps are a great way to explain complex subjects without over-whelming your readers. They’re also very simple to create, you don’t have to spend hours on them.

Making calendars
Calendars are a great way to develop a lead magnet. They can be simple or complex and help your audience to plan out their days in advance. To assist your audience in achieving a specific goal, you can also create an agenda-focused calendar. Whatever calendar you choose to create, ensure that it is relevant to the audience you are trying to reach. People will be more likely to use your calendar and become customers if it is more personal to them.

Create an outline
A lead magnet report can be one of the most efficient ways to get leads for your marketing campaign. The content included must be resource and knowledge-based. You can look through the content libraries of your competition to get ideas or find out what your intended audience is searching for. If you’re creating an article for an B2B company, you could think about conducting a survey to find out what kinds of content they are looking for.

Making an eBook
When you’re looking for ideas for a new eBook you’ve probably thought about what kind of content could be most popular with readers. In the beginning, you need to imagine what a lead-generating eBook will look like. The format of a printed book is well-known to the majority of people. Therefore it is essential to design a table and an introduction. The table of contents is essential as it explains the overall contents of the eBook. Once you’ve captured the attention of the reader, you can create an introduction that describes the subject in a concise and engaging manner.