How to Create a Lead Magnet

A lead magnet is an email sequence of important information that can assist your customers in solving an issue or gain insights into your business. Lead magnets can be sent out to your prospects in a sequence of emails or as a downloadable report. You can create a series of emails with different lead magnets and use that sequence to generate more leads. Before you can make an email sequence, however, you need to first create an lead magnet.

Case study
A lead magnet that is successful offers a solution to the reader’s immediate problem. It also contains a compelling call to action (CTA) that connects the value you offer to the reader and explains what they need to do next. Smartblogger’s lead magnet does all of this and more. These tips will help you make an excellent lead magnet. There are many kinds of lead magnets.

Identifying the issue is the first step
Understanding your target audience is the first step to an effective lead magnet strategy. What do they want? What are their issues? What are their concerns? What can you do to help them get what they want but cannot get from you? This is the time when buyer personas come in handy. You can pinpoint the first step to their problem and develop an offer that addresses the issue.

Create an email sequence
After you have attracted new subscribers to your email list, you will have to establish an email sequence to maintain your relationship with them. These scheduled emails will be delivered to your subscribers right where they are, waiting to learn more about your product. These emails will offer valuable educational content to your customers and will motivate for them to buy. People are searching for solutions to their issues. You need to offer them that.

Creating a downloadable report
A report that can be downloaded is a great way to attract new prospects. People are drawn to reading about the latest trends and predictions. You could write a report predicting what will take place in the fashion industry in the next year’s time or you could predict the way email marketing will develop like in the coming decade. Mind maps are an excellent way to explain complex subjects without over-whelming your readers. They are also easy to create so you don’t need to spend hours.

Creating an agenda
Calendars are an excellent method to develop an lead magnet. They can be simple or complicated and help your audience to plan their schedules in advance. To assist your audience in achieving an objective you could also design a project-focused schedule. Regardless of the type of calendar you choose to create, make sure it is relevant to the audience you want to reach. The more personal it is the more likely people will use it and eventually become your customers.

Create a report
A lead magnet report could be one of the most effective ways to collect leads for your marketing campaign. The content you include should be resource- and knowledge-based. To come up with ideas for a lead magnet, you can check out the content library of your competition or research what your target audience is currently searching for. You could ask your customers for suggestions while writing a report for a B2B business.

How to create an eBook
You’re likely thinking about the kind of content that is most popular when you are looking for ideas for a new book. For starters, you can consider what a lead-generating eBook should look like. The structure of an eBook is known to most people. Therefore it is crucial to design a table and an introduction. The table of contents is important because it provides the general contents of the eBook. Once you’ve got the reader’s attention, you can write an introduction that describes the subject in a concise and engaging way.