How to Create a Lead Magnet

A lead magnet is an email sequence that provides valuable information that can assist customers solve a problem or gain insight about your business. Lead magnets can be emailed to your prospects in a sequence of emails, or as an online report. You can create a series of emails that contain different lead magnets, and then utilize the sequence to generate leads. But, before you create an email sequence, you must first create a lead-generating magnet.

Case study
A well-designed lead magnet provides readers a solution to their immediate issue. It also contains an engaging call to action (CTA) that connects the value you can offer to the potential customer and explains what they should to do next. Smartblogger’s lead magnet accomplishes all of this and more. These tips will help you create the perfect lead magnet. There are many types of lead magnets.

Identifying the issue is the first step.
Understanding your audience is the first step to the lead magnet strategy. What do they want? What are their needs? What are their concerns? What can you do to help them achieve what they want but are unable to obtain from you? This is where buyer personas come in useful. Identifying the first step of their problem will help you create an offer that will actually assist them in solving their issue.

Creating an email sequence
Once you have added new subscribers to your email list, you’ll have to create an email sequence to maintain your relationship with them. A sequence of scheduled emails will reach your customers where they are , eager to know more about your product or service. These emails will provide educational content to your audience that will encourage them to buy. People are seeking solutions to their issues, so you need to offer them the solution they are looking for.

Making a report that can be downloaded
A report that is downloaded can be an an effective way to attract new leads. People love to read about the latest trends and forecasts. You can write a report that predicts what will happen in the fashion industry in the next year’s time or you could predict the way email marketing will develop like in the next decade. Mind maps are a great method for difficult subjects to be explained without overwhelming your readers. Because they’re easy to create they don’t require you to sit for hours constructing them.

Create a calendar
Calendars are an excellent method of creating a lead magnet. You can make them simple or complex and help your audience plan their schedules for the coming days. You can also design a project-focused calendar to help your audience achieve the goal they have set for themselves. Whatever type of calendar you decide to create, make sure it is relevant to the target audience you want to reach. People will be more likely to use your calendar and eventually become customers if it is more personal to them.

Creating a report
A lead magnet report could be among the most effective methods to get leads for your marketing campaign. The content included should be both resource and knowledge-based. You can either look at the content libraries of your competition to get ideas or figure out what your audience is seeking. If you’re creating an article for a B2B brand, you can think about conducting a survey to find out what types of content they are looking for.

Creating an eBook
When you’re looking for ideas to create a new eBook you’ve probably thought about what kind of content could draw the most attention of readers. You can start by thinking about what a lead magnet eBook should look. The format of an eBook is known to most people. Therefore it is crucial to design a table and an introduction. The table of contents is crucial as it explains the overall content of the eBook. Once you’ve got the attention of the reader you can write an introduction that describes the subject in a concise and engaging manner.