How to Create a Lead Magnet

A lead magnet is an email sequence that contains important information that can help customers resolve a problem or gain a better understanding of your business. These lead magnets can be sent out to your leads in a series of emails or in a downloadable report. You can make a sequence of emails with different lead magnets, and then utilize the sequence to generate leads. However, before you can create an email sequence, you need to first make a lead magnet.

Case study
A lead magnet that is successful provides a solution to the reader’s immediate problem. It also has an appealing call to action (CTA) that conveys the value you provide to the prospect and explains what they should to do next. Smartblogger’s lead magnet does all of this, and more. These guidelines will help you design a great lead magnet. There are a variety of lead magnets.

Finding the root of the issue is the first step
Understanding your target audience is the first step towards the lead magnet strategy. What do they need? What are their concerns? How can you address their problem? What can you do to give them something they want but can’t obtain from you? This is where buyer personas come in useful. You can determine the first step of their issue and then create an offer that will solve the issue.

Create an email sequence
Once you have gotten new subscribers to your email list, you will have to create an email sequence to keep your relationship with them. A series of pre-scheduled emails will reach your customers where they are , ready to learn more about your product or service. These emails will provide educational content to your audience, which will prime them to purchase. People are looking for solutions to their problems, so you need to provide them with the solution they are looking for.

Create a downloadable report
A report that can be downloaded is an effective in attracting new leads. People love to read about the latest trends and forecasts. You could write a report about what will happen in the fashion industry in the next year’s time or you could forecast how email marketing will look like in the next decade. Mind maps are a great method to allow complex topics to be explained without overwhelming readers. Because they’re easy to design they don’t require you to devote hours to them.

Create a calendar
Calendars are a great method to create a lead magnet. They can be simple or complicated, and will aid your audience in planning out their days in advance. To help your audience achieve a specific goal you could also design a schedule that is focused on projects. Whatever calendar you create, ensure that it is relevant to the people you are targeting. People will be more likely to utilize your calendar and eventually become customers if it is more personal to them.

Creating a report
A lead magnet report could be among the most efficient ways to collect leads for your marketing campaign. It should contain both knowledge- and resource-based content. You can look through the content libraries of your competitors to get ideas or find out what your intended audience is looking for. You could ask your audience for suggestions when creating reports for a B2B business.

How to create an eBook
You’re likely thinking about the kind of content that will be most popular when you are looking for ideas for a new ebook. You can start by thinking about what a lead magnet eBook should look. Most people are familiar with the layout of a printed book, so the first thing to do is create a table of contents and an introduction. The table of contents is crucial as it explains the general content of the eBook. Once you get the reader’s attention, you can write an introduction that explains the topic in a succinct and convincing manner.