How to Create a Lead Magnet

A lead magnet is an email sequence that contains useful information that can assist your customers in solving an issue or gain insight into your business. Send your leads an array of emails that contain these lead magnets or make a downloadable report. You can make a sequence of emails with different lead magnets and make use of that sequence to generate more leads. However, before you start creating an email sequence, you must first make a lead magnet.

Case study
A lead magnet that is effective provides a solution to the reader’s immediate concern. It also includes an engaging call to action (CTA) that connects the value you offer to the reader and explains what they should to do next. Smartblogger’s lead magnet accomplishes all of this, and more. These guidelines will help you design an excellent lead magnet. There are many kinds of lead magnets.

Identifying the first step of their problem
Your lead magnet strategy should start with understanding your audience. What do they want? What are their needs? What are their worries? How can you give them something they want but won’t be able to get from you? This is where buyer personas come in handy. You can determine the first step to their issue and then create an offer to solve the issue.

In the process of creating an email sequence
After you’ve gotten new subscribers on your list, you’ll have to create an email sequence to maintain your relationship with them. A series of scheduled emails will meet your audience where they are – eager to know more about your product or service. These emails will provide educational content for your audience and will motivate them to buy. People are looking for solutions to their issues, so you must give them solutions that are able to solve their problems.

Create a report that is downloadable
A downloadable report can be effective in attracting new leads. People love to read about the latest trends and predictions. You could write a report that predicts what will happen in fashion in the next year, or predict how email marketing will evolve over the next 10 years. Mind maps are an excellent method for difficult subjects to be explained without overwhelming your readers. And because they’re so easy to make they don’t require you to sit for hours constructing these.

Create a calendar
Calendars are a great way to create a lead magnet. You can make them simple or complex, and help your customers plan their day ahead. To help your audience achieve a specific goal you could also design a project-focused schedule. Whatever type of calendar you create, ensure it is relevant to your target audience. People are more likely to use your calendar and eventually become customers if it’s more personal to them.

Making a report
A lead magnet report could be among the most efficient ways to get leads for your marketing campaign. It should contain both knowledge-based and resource-based content. You could look at the content libraries of your competition to get ideas, or find out what your target audience is searching for. If you are creating reports for an B2B company, you could consider asking your audience what types of content they are searching for.

Creating an eBook
If you’re looking for ideas to create an eBook you’ve probably considered what type of content would draw the most attention of readers. For starters, you can consider what a lead magnet eBook will look like. The format of the printed book is known to most people. Therefore it is crucial to design a table and an introduction. The table of contents is essential as it explains the general contents of the eBook. Once you have the reader’s attention you can write an introduction that explains the subject in a concise and compelling manner.